EX Forum: Unlocking the Business Value of AI for Employee Experience | Amsterdam
EX Forum: Unlocking the Business Value of AI for Employee Experience | Amsterdam
AI isn't coming to the digital workplace, it's already here. Join fellow leaders from ASML Holdings and digital workplace and communications consultancy Lithos Partners, for an exclusive half-day forum. You will learn how leading organizations are transitioning to AI-native employee experiences that unlock measurable value – and how they’re quantifying it in terms CFOs care about.
AI is reshaping the digital workplace and most EX-teams are stuck defending their budgets with adoption dashboards. Leaders want proof that AI and EX investments are improving productivity and engagement, not just adding to an already bloated tech stack.
Hear directly from the ASML team, who will be bringing insights from their Senior Digital Expertise Manager, Communications Expertise Manager, and Front-end Developer, to explain how they evolved a content-heavy intranet into a focused, AI-powered “lighthouse” that connects teams and delivers clear, measurable results.
We will also be putting Lithos Partners' Sharon O'Dea in the "hot-seat", to hear her thoughts on how AI is shaping the employee experience, and how it can actually drive engagement, adoption, and long-term success in internal communications
You’ll leave with new, Employee Experience-leader connections in the Amsterdam area and a clear, actionable playbook to take back to your organization.
What you'll walk away with
- A reusable Why → How → What framework that connects AI and EX investments directly to business strategy, so your roadmap speaks the language of outcomes, not features
- A hands-on "Measure What Matters" workbook you can apply in your own org the following week
- A live look at how leading enterprises are shipping AI-native employee experiences in minutes — not months —to eliminate app-switching, surface knowledge instantly, and give employees one intelligent place to get work done.
Who this is for
Senior leaders in digital workplace, intranet, Employee Experience, HR or IT governance. You're already reporting on adoption and engagement, but when the CFO asks "so what?" you want a better answer.
Agenda
9:00 AM CEST | Welcome & networking breakfast
9:30 AM CEST | Fireside chat with ASML: learn how they turned a fragmented, content-heavy intranet into a streamlined, AI-enabled “lighthouse” that reduces silos and delivers measurable value
10:00 AM CEST | Lithos Partners Expert Session: A live “hot seat” session exploring how AI is reshaping the employee experience, with practical examples and actionable advice from Sharon O’Dea
10:20 AM CEST | Value Framework Session: A collaborative working session focused on how EX teams can frame and articulate business value, moving beyond adoption metrics toward outcomes leadership cares about.
11:00 AM CEST | Networking Break
11:15 AM CEST | Collaborative roundtable: Focused on real challenges, trade-offs, and lessons learned.
12:30 PM - 1:30 PM CEST | Networking lunch: Connect with peers facing comparable challenges and decisions.
Meet the speakers:
Sharon O’Dea — Internal Communications & Digital Workplace Strategist and Co-Founder at Lithos Partners
Industry veteran Sharon O’Dea has spent the last two decades advising some of the world’s best-known organisations — from global banks and universities to Magic Circle law firms and central government — on digital workplace strategy, internal...
Saskia Boeije — Senior Digital Expertise Manager at ASML
In her current role she builds business cases for new tooling, defines “what goes where” in channel and information architecture, and drives user experience improvement practices. She is also program lead and subject matter expert for ASML’s global...
Saskia joined ASML in 2001 and holds a degree in Digital Marketing Strategy & Leadership. She is known for her ability to pair strategic thinking with innovation and translating it into a clear vision with employee-focused execution.
Janneke Reijnders — Communications Expertise Manager at ASML
In her current role, Janneke focuses on improving the internal channel landscape through clear processes, policies, and KPI‑driven measurement of engagement and effectiveness. She works closely with communications teams and business stakeholders to help them make informed channel choices and get more value from their employee communications. Janneke is known for her structured approach, calm leadership style, and passion for enabling communications professionals to use channels with impact.
May Kee Ko — Front-end Developer at ASML
Previously, May-Kee developed and optimized customer-facing platforms and single‑page applications. Her experience spans international products, conversion optimization, and agile delivery, with a consistent focus on performance, usability, and...
Before transitioning fully into software development in 2017, May-Kee worked as a Product Manager and Product Owner. This background enables May-Kee to make pragmatic, business‑driven decisions and collaborate effectively with stakeholders, bridging the gap between technical execution and business goals.
Kaz Hassan — Principal, Product Strategy & Market Intelligence at Unily
Having spent 10 years immersed in the employee experience space, Kaz has a reputation for being a thought leader with a cutting-edge stance on the latest industry trends and predictions. His experience rolling out more than 20 intranets to over a...
Gail Skinner — Value Advisory Manager at Unily
Gail Skinner is a value advisory leader at Unily, where she helps organizations build strong business cases and articulate clear value for digital transformation and technology investments. With deep experience in driving value creation across SaaS...
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